We know that our agency clients love using our software to save time managing their clients’ AdWords, Bing, and Facebook accounts. We also know that these agencies are some of our busiest clients – they do so much more than just PPC!
Today, we’re thrilled to launch WordStream Advisor for Agencies to help agencies increase their efficiency and grow their business. Our new product offering is specifically aimed to service digital marketing agencies who are managing multiple clients and don’t have time to spare on paid search or paid social.
The all-new WordStream Advisor for Agencies platform distills routine account work and high-level optimization across multiple platforms into a single, user-friendly interface. Even if your agency doesn’t specialize in paid search or paid social, the easy-to-use platform and structured guidance make servicing your client accounts simple and efficient.
The flagship feature of WordStream Advisor for Agencies is the Client Center. The new Client Center is a jumping-off point for agencies to decide where to spend their time most efficiently.
A closer look at the Client Center
The brand new Client Center gives you a quick, at-a-glance overview of all clients across all advertising platforms! We surface all the things that our agency clients look for when they decide where to dedicate their time.
Budget tracking
We know agencies want to spend the exact budget that a client has given them – not a dollar more or less! The Client Center has color coded current month spend tracking to quickly identify whether your spending is on pace:
Change tracking
It can be hard to keep track of when changes were last made to a client account. We’ve added an indication of when a profile last had changes applied (and a warning if it has changes that have not been posted):
Performance metrics
We used our expert knowledge of PPC to determine the five key metrics that best communicate performance: spend, clicks, conversions, cost per click, and cost per acquisition. We help you report on these metrics, across multiple clients and platforms, right from the Client Center!
Trend analysis
Agencies look for drastic performance changes to figure out where to focus their efforts. The Client Center has color-coded percentage changes for all metrics to quickly identify positive and negative performance trends. You can compare all metrics to the previous period, or even to the same period last year:
20-Minute Work Week alerts
All our customers love our 20-Minute Work Week alerts and the WordStream reporting section. The Client Center shows you the alerts per client to quickly identify the number of optimizations that are ready for you in our 20-Minute Work Week, as well as new reports that are ready for you to view, customize, and share with your clients:
Try it out!
All current marketing agency customers have already been upgraded to WordStream Advisor for Agencies, and we can’t wait to hear what you think!
Not a WordStream customer? You can check out our new software and Client Center with a free trial of WordStream Advisor for Agencies!
More about me…
I’m Raph Wallheimer, one of the Product Managers here at WordStream. I was born and raised in Amsterdam, where I lived for the first 17 years of my life, but I’m proud to call Boston my home now. When I am not working, I enjoy playing soccer and hanging out with my dog Rocco, but here at WordStream I am responsible for continuing to make our product even better for our agency clients!
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