Yesterday, I made a post about how to build links that dominate the local search results. That’s a monster resource and you will definitely learn a lot, however, one subject that I touched on that I couldn’t quite dive really deep into is how to build a private blog network.
A private blog network is a set of aged domains that you can purchase through auction, scrape or buy through backorders that already hold a lot of trust and authority.
The trust and authority of these domains usually come from past links that had already been built to the website before the owner let it expire.
Here’s an example:
Picture a local thriving business – Mike’s Burritos.
In its heyday, Mike’s burrito store was the go-to place for authentic Mexican food in his town. For several years, he was recommended by everyone in town, there were press releases done about him and all the local blogs & websites were talking about Mike’s Burritos.
This means that his website probably had tons of links from all the local websites which quickly caused his website to become highly authoritative and shoot up in the Google search engine results page (SERP).
Then, Mike shut the place down because he was moving out of the country and didn’t bother to renew the ownership of domain -> http://ift.tt/1PKnTG1 and so the domain went to auction.
Now, even though his domain expired, it still has all the links that were sent to his website from the time when he was the talk of the town. These links don’t just disappear, Google can’t de-value these links and most website owners would not even think about going around looking for broken links on their website. As a result, most links that are built to a site stay there until the end of time, practically.
Once the domain is on auction, you can very easily pick it up and it becomes yours to do as you wish. Some people purchase these domains and build websites on them to leverage their existing authority and expedite the ranking progress.
On the other hand, many experienced SEO’s simply use these powerful domains to link to their own properties and this works extremely well. Here’s why.
In the last couple of years, Google has started valuing the quality of inbound links much more heavily than the quantity of them. Also, the thematic relevance of the link has very recently become extremely important. As I’ve stated before – private blog networks do just that. They’re powerful, relevant backlinks.
Another huge upside is that because you own these websites, you can very easily manipulate the anchor text – which is vital.
Anchor text is the click-able link you use to build the link back to your website. An example is “Alvarez Web Services Boca Raton SEO“; I’m not going to go too deep here on anchor text because I other covered it on the other post. The point is, being able to be in full control of your anchor text profile is extremely powerful if you know how to do it correctly.
With that said, let’s go into how to build awesome PBNs.
Building PBNs Like A Pro
First, let’s go into how to buy expired domains. You can use the following sites, these are the ones that I use personally:
- http://ift.tt/1f3KiQs (free)
- http://ift.tt/1X2mvio
- http://ift.tt/1C0fWHj ($37/m)
- https://www.domcop.com/ ($32-$54/m)
You can bid on domains if you like, usually the higher quality ones are there and for that you need a GoDaddy Auctions account which is around $7 annually.
The next thing you want to look at is domain metrics, you want to buy high quality domains and check for spam and Google penalties as all this can easily transfer back to your domain and kill off your rankings completely.
- Indexation
- You want to make sure that the domain is indexed. If it isn’t, it’s probably spammed and is not good for your site. Plus, it wouldn’t have any effect if the domains isn’t indexed. Period. You should only buy indexed domains.
- Here’s how to check for that, do site:domain.com and it should come up first, if not, stay away.
- Backlink Profile
- When you’re looking at a domain’s backlink profile, you want to make sure that they don’t have any foreign links. Usually, these are indications of spam or low-quality links. Also things that say like outlet, casino, viagra, poker, porn links, etc… These are also types of spam that can be detrimental to your website.
- Also make sure that the links weren’t all build in say November, 2008 and then there were no more links built because that’s another indication of spam. You want a natural and steady link-building velocity. Spikes are natural, just not too many.
- Amount of Backlinks to Referring Domains Ratio
- This is important also, I typically look for domains that have around at most a 10:1 ratio. That means 10 backlinks per domains and at the very least 15 referring domains. This ensures quality and that it wasn’t something like 100 links per domain because that’s definitely spam.
- I’ve found that the most quality expired domains tend to be around the 200-300 backlinks and 50-60 referring domain ratios; however, there are some exceptions, especially when they’re very high quality domains where it’s okay to have thousands of inbound links.
- Anchor Text Ratios
- This is incredibly important. Remember that Anchor Text passes on relevancy and this gets passed on to your domain. You want to have natural anchor text ratios and these are usually going to be branded. Such as – “Mike’s Burritos” “Mike’s burrito store” “Mike’s”; etc…Make sure they don’t have something like 50% of the anchor text is the money keyword or something along those lines.
- Domain / Page Authority
- This one is simple, try to keep it at above 20 and just check links on Moz OSE to make sure they’re legit as well.
- Trust Flow to Citation Flow Ratio
- Ideally, you’d want your trust flow above 15 and the citation flow around 10, but don’t be afraid to buy the domain if it has 20 TF and CF 23-25, it’ll still be a quality backlink.
Hosting Private Blog Networks
This part can be incredibly simple or excruciatingly hard. I like to keep it simple. Because I have several properties and clients that I build links for, I like to have anywhere from 10-15 shared hosting accounts on popular hosting companies. These are:
- HostGator
- DreamHost
- BlueHost
- NameCheap
- GoDaddy
- HostNine
- etc…
You get the gist. The point is, you don’t want to have some unknown hosting company that only caters to SEO’s because that’s a massive footprint and obvious PBN. Don’t do SEO hosts and don’t do unknown companies that proclaim to have “SEO hosting”. Period.
Don’t ask why, and just don’t do it. Otherwise you’re just going to get overloaded with information you don’t need.
I could go into detail about AAA.BBB.CCC.DDD Classes and footprints and all this crap but truth of the matter is that if you use popular hosting companies and shared hosting accounts, you’re in the clear. So, KISS. Keep it simple, stupid.
Now, when it comes to linking here are some guidelines to follow:
- Never link from the same PBN to money sites in the same hosting account.
- Never put PBN’s on the same hosting account that link to the same money site.
- Keep all PBN’s that link to a money site on separate hosting accounts.
Here’s a picture that can aid your understanding:
On the other hand:
I hope my 5-second drawings make sense. But here’s a rule of thumb: don’t be cheap. Don’t buy cheap hosting, and don’t put everything on the same hosting account.
E-Z.
If you do it this way, you should have no problem in the slightest when it comes to footprints. However, many people are cheap and go the easy way out which in turn leaves them penalized and de-indexed in the future.
Just keep everything in a spreadsheet, I use excel – DON’T USE GOOGLE DRIVE AND NAME THE FILE ‘PBN’. I have seen people do this and it is just as hilarious as it is sad. That’s like having a big sticker on your forehead with the answers to the test as you walk into the classroom.
Keep track of your login information, where your pbn’s are hosted, who they are linking to and keep tracking of your anchor text so you don’t have any problem in the future.
With that said, let’s talk about registrars. Again, something people over-complicate.
What I like to do is switch up the registrars and either change the name of the account or purchase whois information. This is important to note – Google itself is a registrar so they have access to your whois information even if you have it private. However, this is something that you do for your competitors and Google won’t be looking at your whois information if you have a 10-15 site blog network.
Unless you’re publicly selling your links or doing blatant cheating in Google’s face, they won’t be bothering you or your pbns anytime soon.
However, do change up the registrars – here’s a list of ones that I use:
- GoDaddy.com
- Namecheap.com
- Name.com
- Register.com
- enom.com
- (Hosting companies offer domain registration services as well)
- So and so forth…
Variety and chaos is the key to this. Because that’s how the internet is – chaotic and disorganized.
Let’s move on to building out the PBN’s.
Building PBNs
Here’s the main sections we’re going to cover:
- Themes
- Plugins
- Content
- Linking
As a side note – having ALL of your PBN’s as WordPress sites is fine if you have pre-existing links going to your website, but if ALL of your links are WordPress sites, then that can be a little fishy and raise a red flag. Again – variety.
Themes
This is easy enough but here are some precautionary measures you should be taking:
- Change up the site structure. Not all websites have a sidebar, blog posts in the middle and some junk on the side. Play with the look of the website and be creative. VARIETY. I can’t say it enough.
- Find some themes that allow you to have the full post on the home page. This way you can keep adding content and your links will remain where they are most powerful.
- Change them up!
Plugins
You should install the most popular plugins and just change them up every time, here are some you can look at:
- Yoast SEO
- All-in-One SEO
- Contact Form Plugins
- Caching Plugins
- Security Plugins
- Comment Plugins
- Social Button Plugins
Again, just change them up every time because while all websites don’t have the same plugins and I also like to add some of the other popular plugins as well such as redirection, mailchimp, aweber, jetpack, etc… Just play around with it and have fun.
Content
Having thin content or duplicate content is a very easy way to have your whole network taken down so there are two routes that I go about this:
- Manually write the content
- Use iWriter
iWriter is awesome. I use it every day extensively and so should you.
Make sure that the content isn’t spun, is readable and is at least 500 words. Anything less than that will you eventually get your site de-indexed for thin or low quality content.
Linking
When you look, as I’ve mentioned before, be very mindful of your anchor text and where your sites are hosted. Once you have these two elements in mind, you can start doing some damage.
Try to keep the linking velocity chaotic and random. For instance, if you’re going to be linking 5 PBNs, I’d do it like this:
- Day 1 – PBN link to home page
- Day 4 – PBN link to inner page & home page
- Day 5 – PBN link to inner page 2
- Day 11 – PBN link to inner pages 3 & 4
- Day 13 PBN Link to home page
And just keep the intervals as random as possible.
For most local searches, 5-10 PBN links will be more than enough unless you’re going after lawyers, doctors, or real estate which are some of the more competitive search terms. Then you’ll have to get a little more creative. Use some of the techniques I outlined in the other monster post.
Final Word of Advice
Just for the sake of authenticity and legitimacy, create some custom logos for your PBN’s, create social media profiles and the likes. Also, you can even go as far as setting up content delivery networks for a couple of them just to vary it up a little.
The key to all this is to be completely random and mitigating or eliminating any traces of footprints or patterns. If you can do this, you’ll be so money for years to come and your networks will be solid. You can start doing some real damage with these bad boys. So take good care of them and don’t get lazy.
Talk soon,
David Alvarez.
The post How To Build Incredibly Powerful PBNs That Last appeared first on Alvarez Web Services.
from Miami SEO – Alvarez Web Services http://ift.tt/1HTB2Gf
from WordPress http://ift.tt/1PKP0kn
No comments:
Post a Comment