Tuesday, November 10, 2015

Lowe’s: the customer journey from search to checkout

In which we take a look at the experience of searching for a product, testing the relevancy and helpfulness of its PPC ad, the subsequent landing page and clicking-through to purchase an item, all from a customer’s point of view.

from Search Engine Watch http://ift.tt/1L839l2




from WordPress http://ift.tt/1QfPErp

No comments:

Post a Comment